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Marketing & Communication (B.A. Marketing & Kommunikation)

Distance learning program Marketing & Communication (B.A. Marketing & Kommunikation) – Expert in advertising strategies, branding and customer needs

Analyse customer needs, understand markets, recognise current trends and master the challenges of the advertising industry – the area of Marketing & Communication encompasses many different disciplines and is therefore particularly versatile. The flexible program at ISM prepares you professionally and comprehensively for the diverse tasks of marketing.

The distance learning in Marketing & Communication (B.A. Marketing & Kommunikation) combines business administration and management principles and places them in the context of the communication industries. Sector-specific topics such as digital brand communication, brand management and advertising ensure comprehensive management training at one of the best Business schools in Germany. You study innovatively, smartly and very flexibly. All learning content can be accessed regardless of location and the modular structure allows you to learn at your own pace. Renowned and experienced professors will accompany you throughout your studies. You can study the distance learning program Marketing & Communication (B.A. Marketing & Kommunikation) part-time or full-time.

After completing your studies

You will create or strengthen brands and successfully retain customers. You analyse customer behaviour and needs and, based on this, create marketing strategies that make the company successful. You juggle with an innovative marketing mix and master new media. This is because online and social media marketing are also very important here. Final controlling enables you to react specifically to the rapid changes in the market.

You will gain your know-how for management tasks in marketing in the distance learning program in Marketing Communication (B.A. Marketing & Kommunikation) at ISM, which you will complete after 6 semesters with the academic degree “Bachelor of Arts Marketing & Communication”.

An overview of the Marketing & Communication distance learning program

Normal study period

6 semesters, flexibly divisible

Start of semester

at any time

Qualification

Bachelor of Arts

Language

German

Study locations

100% online studies, location independent or as face-to-face study

Practice

Workshop, Research project, Bachelor thesis

Accreditation

Accredited by the Accreditation Council

Student fees

Different cost models to choose from
To the cost overview

Admission requirement

Here you can find out everything about admission

Fancy a look at
the curriculum?

Click to enlarge

This curriculum shows an exemplary study plan for the full-time variant. Would you also like to view the part-time curricula?
You can find these in this PDF.

Overview – Costs for a Bachelor's Degree

Fulltime

  • 6  –  Semester
  • 30  –  ECTS per Semester
  • 300 €  –  Enrollment fee
  • 300 €  –  Registration fee Thesis
  • 14.640 €  –  Total price
390 €/Month

Part time fast

  • 9  –  Semester
  • 20  –  ECTS per Semester
  • 300 €  –  Enrollment fee
  • 300 €  –  Registration fee Thesis
  • 15.720 €  –  Total price
280 €/Month

Part time slow

  • 12  –  Semester
  • 15  –  ECTS per Semester
  • 300 €  –  Enrollment fee
  • 300 €  –  Registration fee Thesis
  • 17.160 €  –  Total price
230 €/Month

Your study program director for Marketing & Communication (B.A. Marketing & Kommunikation)

Prof. Dr. Marcus Simon

Marketing & Communication

Marcus Simon is Professor of Marketing and Corporate Communications at the ISM Campus in Munich. He studied German at Saarland University, where he also earned his doctorate. Before working at ISM, he was first an online editor and later a department head at Süddeutscher Verlag. He also works as a PR consultant.

Find out now in an initial consultation

Do you have detailed questions about the requirements, the content structure or the financing options for distance learning? Feel free to contact us - we will be happy to help you with words and deeds!

Arrange consultation now

Be on the cutting edge with the distance learning program in Marketing & Communication (B.A. Marketing & Kommunikation) at ISM

In order to survive successfully in the market, companies today need marketing and communication professionals. There are more and more competitors and the competition is increasing. With a distance learning program in Marketing & Communication (B.A. Marketing & Kommunikation) at ISM, you create the basis for a successful career. Marketing experts are in greater demand than ever. The distance learning Bachelor’s degree in Marketing & Communication (B.A. Marketing & Kommunikation) opens up new opportunities and conveys in-depth knowledge that you can acquire flexibly. Allow us to advise you comprehensively and without obligation. We are always available to answer all of your questions.

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AACSB accreditation

Currently the only distance learning program in Germany with international AACSB accreditation

Accredited

All of our degree programs are reviewed and accredited by the Accreditation Council.

State recognized

With ISM you enjoy the best education – we are state-approved for an unlimited period of time.

Approved distance learning courses

Of course, all our study programs bear the seal of quality of the State Central Office for Distance Learning (ZFU).